3D models – how can you use them in business

One of the biggest advantages of 3D computer models is that they give life to projects. They make it easier to imagine an idea or to present and sell a product.

Three-dimensional models of objects or products are much more informative than simple and static illustrations. They can convey movement and give a better picture of how a given object looks in space.

While it may not seem apparent at first glance, 3D models can have many applications in your business.

3D models – is it worth it?

Preparation of quality 3D models is often associated with a serious investment – a good project requires time and the skills of appropriate specialists. For this reason, many entrepreneurs are afraid that, once made, a 3D model project has very limited applications. They believe that the investment will not pay off at all.

Nothing could be more wrong. In fact, there are many applications of 3D models that will bring profits to your company. Let’s take a look at seven examples:

1. Website

If you have made a 3D model of a given product, you can place it in your online shop. Such a design helps the potential buyer to imagine it and make a purchase decision faster.

The 3D model is also very useful for creating 3D animations, which can distinguish your website.

2. Printed materials

If you have a 3D model of a given product, you also get very high-quality 2D graphics/photos at the same time. You can use them to create printed materials such as posters, brochures, leaflets or business cards.

3. 360 video advertising

A good marketing principle is to use new solutions as often as possible. It turns out that 70 percent of marketers who used 360 films admitted that, thanks to them, they saw an increase in engagement.

So if you publish 360 videos, you’re getting a new and not yet crowded source of movement. For example, the travel agency Thomas Cook conducted a campaign that offered potential customers the opportunity to “visit” a given place in 360 video as part of the Try before you FLY campaign. What were the effects of this campaign?

The agency achieved a 40 percent return on investment and the number of booked excursions to New York increased by 190 percent!

4. Printing 3D models

3D printing is becoming more and more popular and is finding more and more applications. No wonder, as the technology is constantly evolving. Making a 3D model of a given object is the first step to printing its 3D version. This model can then be modified. This is useful when you want to test another version of a given product or create something completely new based on the previous model.

Once you have created the 3D model itself, you can also start printing it on a smaller scale. Many companies test their products in this way, when they want to launch something on the market, but do not want to take too much of a financial risk.

5. Posts and publications on social media

Communication through social media is extremely important. People on portals such as Facebook and Twitter prefer much shorter content. Interesting photos work very well. And if one image is worth more than a thousand words, how much is a 360 image worth?

As mentioned earlier, 3D models simultaneously provide high-quality 2D images, which you can also use in social media.

6. AR apps

3D models are also very helpful in designing AR applications, which can be used for marketing and sales purposes.

An example is a virtual fitting room designed for the clothing brand Timberland. It was presented in 2014 at Moktow Gallery in Warsaw. Trying on clothes can be very tedious and can take a lot of time. The AR application helped to solve this problem.

The virtual fitting room allowed shoppers to see on the screen their face and a body model similar to their silhouette and allowed them to change clothes. The operation of the application is based on the Kinect motion recognition technology, thanks to which it is possible to select further elements of clothing with the use of hand movements.

7. VR application

In addition to AR applications, it is also worth thinking about virtual reality applications. To create it you will also need already prepared 3D models.

As an example, let’s use Holoroom, used by Lowe’s – a home decoration company. The VR application allowed buyers to see what their home would look like after certain improvements. The company also worked with Microsoft to enable users to choose design types and individual products such as chairs and wardrobes.

A similar solution was also introduced by IKEA with a VR application that allows you to place furniture in a virtual image of your home to determine how it will fit in.


As you can see, 3D models can be used in numerous ways. It is worth treating them as an investment, because they will be useful in many situations.