A fast website is a good website. Don’t take our word for it. A Kissmetrics study revealed that nearly half of the online users want a site to load in two seconds. Further, if the site does not load in three seconds, then nearly 40% of them tend to abandon the site. Can’t believe the study either? How about this – Google takes page load speed into consideration while determining the page rank in the SERP (search engine results page). We think that it is safe to say that in today’s times, there is no excuse for a slow website. While choosing the right hosting plan like VPS Web Hosting is the first step towards ensuring a fast site, deploying a good caching solution can boost it further. In this article, we will talk about the efficacy of a caching solution in boosting the speed of your VPS-hosted website.
First, some basics:
In the web hosting landscape, caching is temporarily storing data like images, files, etc. which is accessed frequently by site visitors. Once a visitor requests a set of files, it is retrieved from the web server and stored in the cache memory. For any subsequent requests for the same files, the server is not troubled again – the files are sent from the cache memory itself. This is an effective way of reducing latency, leading to a more responsive and fast website.
You can achieve caching for your VPS Server by deploying one of the various methods as explained below:
Caching software can help you speed up the loading speed of your website. There are several options that you can consider:
- Varnish Cache – which is an HTTP reverse proxy or a web accelerator. It can boost the speed of your website by up to 1000 times.
- Memcached – If you have a dynamic data-driven website, then you can speed up your website by using this distributed memory caching software.
- Squid – a forwarding HTTP proxy.
For WordPress websites
If you own a WordPress website, then you can choose from a wide range of caching tools like WP FFPC, WP Super Cache, W3 Total Cache, etc. Since there are many tools available, you must research them well before choosing one.
There is a third type of caching where static files are saved in the visitor’s browser for subsequent visits. So, when the user visits the site the next time from the same browser, the request is fulfilled by the browser itself.
Caching helps you enhance the speed of your website while improving the overall site experience. While buying a new VPS Hosting plan, talk to the hosting provider and check if he offers integrated caching like Varnish as a part of the hosting package. You might install them independently too. Ensure that you use caching to provide the best site experience to your customers.